The Participants are presented with a challenging problem that requires data-driven solutions. The competition encourages the use of various analytical tools, statistical methods, and machine learning techniques to derive meaningful insights and propose actionable strategies. The dataset provided is a comprehensive collection of data related to marketing and customer behaviour. It is a valuable resource for driving strategic decisions and optimizing marketing efforts. It can help answer a wide range of business questions and provide insights into various aspects of the business and can be leveraged for social media analysis and predictive analytics, such as forecasting future sales, predicting customer churn, optimizing inventory levels, and assessing the potential impact of external factors on the business.